I don't know about you, but I initially resisted learning social media. Then, I realized it was like everything else, learning even the basics was well worth it. I know one consistent frustration I hear about regularly from coaches who are new to running a business, is the need to learn how to market themselves as a coach.
Being successful as a coach means learning both coaching skills and marketing approaches.
Coaching Skills + Effective Marketing = Successful Coaching Practice
To this aim, we are so excited to now offer three education-based supports called "Ready? Set. Launch!"
Marketing as a coach is different than other professions, so it is key to go beyond learning marketing basics to learning the very specific approaches that are working wonders for coaches globally.
For those just needing the basics, today's resource is a helpful overview of social media do's and don'ts for coaches.
Regardless of where you are at in growing a successful client base, there are solid options to support your success.
The Do’s and Don’ts of Social Media for Coaches - By: Ajit Nawalkha
"Twenty years ago, having your own website was enough to “be online.”
But the rules have changed. Today, if you aren’t on social media, you’re not visible enough.
And understanding social media is no easy feat. There are so many platforms, and each one works differently, so how do you learn these platforms and grow your coaching business without getting completely overwhelmed?
Here are some key learnings I’ve discovered on my own social media journey, so you can start yours with more clarity and get results faster."
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By Laurel Elders, PCC
IICT Founder / Senior Faculty