In 2009 a group of successful professional coaches convened. The question was posed: “What didn’t you receive in your coaching program that you felt was needed to be a successful coach?” The group answered this question first for ourselves and then branched out to interview how other trained coaches felt. 
 
The top 10 concerns experienced:
 

1. My school was great at marketing to me with dazzling possibilities, and then once I was in the door, I was on my own. 
2. I only learned coaching basics and was left disappointed at the lack of depth. 
3. Class sizes were so large that I felt lost in the shuffle.
4. Good program, but no alumni community or continuing education.
5. I felt thrown into the deep end. It was too open-ended and had little clarity of concept.
6. I had to coach in front of the entire class before I knew what I was doing.
7. Lack of instructor availability. Fishbowl learning didn’t allow for personal attention or development.
8. They accepted anyone who would pay tuition, which caused a lot of disruption in the learning process.
9. I signed up for the school at the top of the Google search and learned they were not delivering top content. 
10. There was no business development help or post-graduate support.

Over the next two years, we crafted and formulated a fully comprehensive program. We now have one of the most uniquely delivered programs in the nation.
How we answered the call:

1. We stay with students from admission to post-graduation. 
2. We phase learning from Coaching Foundations to Advanced Concepts and prepare you to coach from all angles.
3. We cap our class sizes in service to personalized instructor attention and place value on quality over quantity.  
4. We have a thriving alumni network of like-hearted professionals.
5. We provide depth of content, resources, and success support.
6. We hold small group practice sessions with a PCC mentor. 
7. We provide you with a lead instructor with open office hours to support you outside of class time.
8. We only accept applicants that are dedicated to putting their best self into their life and work.
9. We get to know your goals and vision before the program begins and adapt the training to each participant.
10. We provide business support upfront. We have educational programs and coaching support available for those wanting additional business help.

 
In 1992 a shy introverted girl from a small town in Colorado looked around at society and felt hopeless.  She concluded that if she was born into a world where adults sold out their values for money, the small group of people who actually cared about the environment were getting made fun of, sex trafficking was getting worse and profits were prioritized above people’s well-being, that we must be heading downhill as a society. She thought that humans have reached their capacity for success and now were snowballing downhill fast.
 
In 2005 she had a budding realization. Society as a whole was only thinking linear, especially in areas that have greatest impact like corporate life, ethics, environment, politics and media. She also observed that linear thinking can only yield linear results. Linear thinking also produces unintended consequences, which integrative thinking did not. Therefore, she concluded that we haven’t yet reached even a 10th of our human potential.  
 
This realization ignited a spark of inspiration!  She further concluded that human potential is reached when we raise the bar on our definition of success and use our intelligence integratively. This would then positively shape the areas where human impact is at its greatest like corporate life, ethics, environment, politics and media.  

She felt relieved, inspired and set out to be a part of the solution!

 “Instead of cursing the darkness, turn on the light.” 
~ Chinese Proverb

This shy introverted country girl was me.

Hi, I’m Laurel Elders, founder and CEO.  We started the institute with a clearly articulated and multifaceted vision. 
​
1) Coaching is shaping the future in profound ways. 
2) Coaching is a powerful avenue for those called to be apart of the solution.
3) Delivering a high-quality, fully comprehensive program, that phases your development as a coach, is imperative to shape your future success as a coach.
 
In 2012 our first co-hort of students was successfully up and running!  Have graduated 100+ coaches and serve students internationally. We deliver some of the most comprehensive programs available!

Welcome! We are here to serve.

In Service to Your Life Purpose,

Above: Graduating Class of Fall 2017

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