The reasons we are here and "why" we wish to empower others is what motivates people to work with us. Simon Sinek is the pioneer that brought us to look at the "why" behind the "what".
Sometimes our "why" is obvious. Other times nebulous. If you are very clear on "why" you are here to be of service to others, is your "why" showing up in your outreach? If you are not clear, what would help you get clear?
Simon noted that people and companies that started with their "why" had a much better connection to the community they served, than those that do not.
This is a huge deal if your goal is to: 1) deliver authentic services with integrity and 2) grow a sustainable successful business/company!
Today's resource is an article about when it is good to "why". Enjoy!
Read the Simon Sinek article on when to "why" here: